Tuesday, January 27, 2009

When Banks Will Lend

We think you saw the layoff headlines and focused on those stories. Which is rational and understandable. The story we think you should have also read because it is instructive as to how banks think is the Pfizer deal.

Here's why you care: Don't think about it in terms of a drug company story. Think about this in terms of what does it take to get banks to lend, and what does it look like when they do? That's the key to jumpstarting the economy. The Pfizer deal gives you that chance. And it turns out the Wall Street Journal's Matthew Karnitschnig and Heidi Moore took exactly that approach. The take away here is that 1) banks will lend, but 2) they are going to get extra assurances in the form of lending terms which companies are going to have be thinking about NOW in order to stay afloat and grow this year and next. Wall Street is paying attention to this article, and understanding will put you ahead of the curve.